Through a partnership with Trust for Public Land, the Chesapeake Bay Foundation, the City of Virginia Beach and the local community, the largest undeveloped parcel of land on the Lynnhaven River (122 acres) may be preserved instead of converted to high density development. The Trust for Public Land has initiated a plan to purchase the property and sell parcels to the Chesapeake Bay Foundation, the City of Virginia Beach and a yet to be determined commercial developer. Citizens and community groups have rallied in an effort to raise $4M, so the entire property may be preserved as natural area, rather than having a portion commercially developed. The goal of this community-led campaign is to supplement the funds already committed for the purpose of acquiring the Pleasure House Point property for the people of the City of Virginia Beach, to increase the proposed municipal park and natural habitat preserve. The Virginia Beach Parks and Recreation Foundation has agreed to participate as the designated 501(c) (3) organization.